Our approach is tailored to exceed the business goals and objectives in every client engagement. We carefully consider your needs and apply our core practices, models and products to deliver real value. Drawing on some of the most experienced thinkers in the industry, The Summit Group goes beyond the surface and messages of the moment. We invest our time and expertise to understand your business, your people and the marketplace for strategic impact.

The people at The Summit Group deliver our competitive advantage. With decades of experience across all aspects of running a successful technology business, The Summit Group has developed five core practices:

• Strategic Positioning
• Integrated Marketing
• Effective Selling
• Channel Development
• Team Building

We deliver and structure client engagements in one or all of the following areas:

• Vision. Mission. Impact.
• Messaging Architecture
• Competitive SWOT Analysis
• Go to Market Model & Planning
• Product. Price. Packaging

Integrated Marketing:
The Summit Group has the ability to deliver exceptional results in the following areas of marketing:

• Branding
• Market Research
• Interactive & Web Development
• Demand Generation
• Events

Our creative team has built market leading brands. From core brand identity to full brand execution - we know how to develop your brand to create markets and maximize profits.

The Summit Group integrates our unique ability to discover pain points by target audience & market segment through full market research with a messaging & positioning framework that aligns activities into a powerful go to market model.

Our team uses detailed ROI models and products to ensure the effectiveness of each marketing campaign. We have this down to a science. We deliver campaigns and activities based on advanced technology and creative implementations that span closed loop demand generation, events management as well as interactive & web development. For large scale campaigns The Summit Group offers a lead response engine, Summit Cycle, and a sales force automation suite, Summit2, to accelerate sales impact.

Effective Selling:
The Summit Group has developed, in conjunction with several partners, the ability to tie positioning and marketing to your sales strategy - where the rubber truly meets the road.

Obviously, profitable revenue growth is a strategic objective and requirement for a technology company's survival. We have four areas of expertise in this core practice:

• Listen. Question. Close.
• Global Expansion Planning
• Solution Selling
• SFA & Pipeline Management

Channel Development:
With extensive marketing and sales knowledge, The Summit Group offers three services for channel development:

• Program Analysis & Development
• Partner Recruitment
• Channel Modeling

We bridge not only building a competitive channel program but assisting with recruitment, ramp and modeling future channel requirements to drive revenue growth.

From our core capability in Channel Development we also offer two products. The Summit Competitive Channels Report and The Summit Channel Quarterly. Our Competitive Channel Report is an annual review of top companies channel programs, requirements, benefits and key trends. Our Channel Quarterly is includes key channel announcements, significant program changes, industry trends and competitive opportunities we see in the market.

Team Building:
The Summit Group has a dedicated practice to help companies build strong teams. Our services range from executive leadership coaching, staffing and recruitment, effective meetings to building on strengths. People make a great company. One of our core values is building trusted relationships. We believe this is fundamental to the success of any organization, team or individual. Our offerings are categorized in the following four areas:

• Executive Leadership
• Staffing / Recruitment
• Effective Meetings
• Building On Strengths